http://www.smallbiztechtalk.com/blog Small Biz Tech Talk Helps You Build a More Profitable Small Biz Tech Consulting Business Thu, 03 Jul 2008 12:04:44 +0000 http://backend.userland.com/rss092 en According to industry experts, the technology marketing budgets of IT vendors will increase globally by seven percent in 2008, which will mark the greatest annual increase in marketing spending in the past five years.  These figures also mean that the average technology marketing budget increase exceeds the revenue increase, so ... http://www.smallbiztechtalk.com/blog/index.php/427/technology-marketing-budgets-will-increase-in-2008/ Cisco Systems recently announced that as part of its UK division, it would be appointing the managed services marketing firm Information Arts to manage some of its its data planning. Managed services marketing firm Information Arts will work alongside Harte Hanks, a company already working with Cisco at dealing with ... http://www.smallbiztechtalk.com/blog/index.php/426/cisco-systems-inc-changes-managed-services-marketing-structure/ Atlanta, Georgia-based firm Goldleaf Financial Solutions, Inc., offering technology services for financial institutions recently stated it was starting an enhanced marketing service that would give clients more efficient support and marketing ideas for their businesses.  Goldleaf has grown its new technology marketing products to serve global clients. This new technology marketing ... http://www.smallbiztechtalk.com/blog/index.php/425/technology-marketing-goldleaf-starts-new-marketing-services/ In May, 2008 managed services marketing news, Nottingham-based UK firm Quantix enjoyed a new record – sales revenue of over £1.5 million after winning many new projects.  This managed services marketing success for the company shows its continued dramatic growth since its formation in 2002. Each year, Quantix has enjoyed year-on-year ... http://www.smallbiztechtalk.com/blog/index.php/424/managed-services-marketing-british-firm-quantix-enjoys-record-month/ In March, Technology Marketing Corporation (TMC) announced the new Mobile Unified Communications Channel, which will be sponsored by D2 Technologies as the newest channel program for Technology Marketing.  This program will promote and monitor mobile convergence software as it evolves.   The program is still in development, but includes a patent-pending ... http://www.smallbiztechtalk.com/blog/index.php/423/technology-marketing-company-introduces-new-mobile-technology-program/ Recently, the Greenville, South Carolina-based managed services marketing firm ITG announced it had chosen PittStop Marketing to help run its marketing program.   Adam Pittman, managing partner with PittStop Marketing expressed he is excited about the opportunity to work with the managed services marketing firm and hope to help with sales ... http://www.smallbiztechtalk.com/blog/index.php/422/managed-services-marketing-firm-itg-chooses-pittstop-to-help-with-marketing-efforts/ Massachusetts-based provider of market intelligence, advisory services and other resources for the IT world IDC announced recently it would be releasing new 2008 guidelines for managing technology marketing and sales costs.  “IDC’s Worldwide Sales, Marketing and Market Intelligence Taxonomy 2008:  Guidelines for Cost Control and Resource Allocations” is available as ... http://www.smallbiztechtalk.com/blog/index.php/421/technology-marketing-guidelines-expanded-by-idc/ During its recent TechSelect Partner Conference in Las Vegas, Tech Data Corporation announced some new managed services marketing initiatives.  Tech Data expanded its partnership with Advanced Technology Services (ATS) in order to provide more managed services to its VARs with access to the iTWatch™ Managed Services.  Now resellers can partner ... http://www.smallbiztechtalk.com/blog/index.php/420/managed-services-marketing-vars-offered-more-choices-by-tech-data-us/ Part of your computer consulting marketing plan should be to track and measure your strategies.  You need to track your responses and how many of them turned into sales. What types of inquiries resulted from your different marketing vehicles?  For example, if you hold a seminar, track how many registrants ... http://www.smallbiztechtalk.com/blog/index.php/418/measuring-your-computer-consulting-marketing-success/ Computer business Apple has come out with a lot of innovative products in the past few years, most notably its Time Machine application.  But the company now seems to be thinking about going virtual. Computer business experts got word of this potential move when the US Patent & Trademark Office published ... http://www.smallbiztechtalk.com/blog/index.php/417/computer-business-apple-files-patent-for-virtual-shopping-center/