Technology Marketing: Research in Motion Gets More Aggressive
Research in Motion has amped up its technology marketing efforts recently to compete with Apple after disappointing performance in the third quarter.
This is the second straight quarter that Research in Motion (RIM) has not met its expectations. The problem is tied to development of four new phones. Technology marketing of the new models made up $379.6 million in sales and marketing costs last quarter, which was twice the amount of last year’s sales and marketing costs. Shares of the Canadian-based Research in Motion company at one point fell to $77.47 in extended trading after closing at $97.53 in the stock market.
To learn more about how RIM is improving its technology marketing efforts and partnering up with other companies, visit the attached link.
Added By: Computer Consulting Kit
Research in Motion has amped up its technology marketing efforts recently to compete with Apple after disappointing performance in the third quarter.
This is the second straight quarter that Research in Motion (RIM) has not met its expectations. The problem is tied to development of four new phones. Technology marketing of the new models made up $379.6 million in sales and marketing costs last quarter, which was twice the amount of last year’s sales and marketing costs. Shares of the Canadian-based Research in Motion company at one point fell to $77.47 in extended trading after closing at $97.53 in the stock market.
To learn more about how RIM is improving its technology marketing efforts and partnering up with other companies, visit the attached link.
Added By: Computer Consulting Kit
Managed Services Marketing: How Managed Services Can Help Grow Businesses
Recent articles and studies by experts have noted that managed services marketing activities, most particularly Customer Relationship Management (CRM) continue to help businesses grow, particularly in terms of the number of customers they acquire. Managed service offerings also have been shown to help technology companies find new business opportunities, niches and specialties previously unknown.
A product marketing manager for a technology company stated that knowing about customer history and preferences can really help improve a managed services marketing campaign, and CRM is helpful in this arena as it encourages loyalty and increases the credibility of your company.
Customizing products and creating easy methods for implementing solutions also helps businesses identify new leads and opportunities so they can increase their customer base and keep enough prospects, customers and clients in their sales funnel at all times.
To learn more about managed services marketing and what other IT consultants and managers had to say about strategy, visit the attached link.
Added By: Computer Consulting Kit
Technology Marketing Event: Law Enforcement Associates Hosts Expo
On September 11th, Law Enforcement Associates Corporation (LEA), a U.S. developer and manufacturer of undercover surveillance equipment held a technology marketing event for members of the law enforcement and corporate security fields. This expo and technology marketing opportunity featured a variety of important domestic and international manufacturers of devices.
Participants included the following companies: FLIR Systems; First Body Armor; Security Products International; Qwonn Cameras; Morovision Night Vision; Power Flare.
LEA also displayed its surveillance and security products and introduced some new options for its customers and clients.
To learn more about LEA and this Technology Marketing expo, please visit the attached link.
Blogged By: Joshua Feinberg
Managed Services Marketing: Managed Services More Important than Ever in Ireland
Many comptuer consulting firms continue to work on their managed services marketing as many Irish-based companies continue to choose to engage them in spite of decreasing overall budgets. In fact, reports indicate that managed services firms continue to see opportunities to expand.
A sales manager at the Irish-based firm Datapac, John Casey says that while IT budgets in many businesses are tight, he is still seeing great results from his managed services marketing efforts, growing in popularity among business owners.
He adds that while some other areas of his business have slowed down due to tightening of budgets in a lot of customers, IT continues to be important. IT departments have to deliver services to businesses, which means they need to outsource, particularly in the small business market, even if regular employee recruitment is frozen.
Many other IT professionals sounded off about their managed services marketing efforts in Ireland. To read their stories and more about managed services, visit the attached link!
Added By: Joshua Feinberg
