Small Biz Tech Talk ™

Marketing Results, Inc. (MRI) and eBet, an Australian gaming systems firm announced on August 26th that they would be combining forces to distribute the Advanced Intelligence Marketing (AIM) technology marketing system that includes CRM, campaign management, analysis and player development applications.  

The blend of technology marketing experience of the two companies are expected to help casino marketers develop strategies that will help them create more personalized communications and compete in the industry.  This new relationship between MRI and eBet is expected to help casinos in Australia to keep up with leading businesses in Las Vegas.

The AIM technology marketing tool is designed for casino databases and helps analyze data about player behaviors so it can be used to create better marketing strategies.  This new partnership will expand AIM’s presence in Australia and provide casinos with new marketing and analysis tools.

For more about this technology marketing news, visit the attached link.

Added By:  Joshua Feinberg

Markham, Ontario-based Canadian managed services marketing firm Momentum Advanced Solutions, Inc. announced yesterday it would be acquiring the IT hosting division of BroadSpire.  Located in Los Angeles, California and founded in 1997, BroadSpire offers web hosting and a range of other related services.  It also has developed a successful managed services marketing strategy called Web ecosystem marketing.

Momentum bought the division for a before-transaction price of $2.66 million.  Experts expect the acquisition will bring Momentum an extra $1.50 million per year thanks to its improved managed services marketing strategies.

Momentum has been around for 25 years and has experience in enterprise-level managed hoisting.  In the last year, the company added services for small and medium-sized businesses.  The company hopes that by adding to its range of services and its new managed services marketing strategies it will be able to continue to provide excellent services to customers who will also receive expanded benefits.

For more information on this managed services marketing story, visit the attached link!

Submitted By:  Joshua Feinberg

Mark Klein, the CEO and founder of provider of analytics Loyalty Builders announced he would be speaking at the company Hubspot’s event to discuss technology marketing issues.  The Inbound marketing Summit will be held on September 8, 2008 in Cambridge, Massachusetts at the Boston Marriot Cambridge.

His presentation will be called “Managing the Bottom of the Funnel” and will revolve around technology marketing issues related to customer retention and Mathematical Marketing tools that can be used to increase revenue from companies’ current customers and clients.

Mathematical Marketing is a technology marketing concept that describes the process of marketing to existing customers based on a scientific analysis of their past behavior and how it informs future purchases.  Techniques involved in this process are predictive analytics, behavioral targeting and tracking, multivariate testing and a variety of other types of question-based analysis.  

According to Klein, many business owners miss this important technology marketing concept and fail to market to existing customers alongside prospects.

The Inbound Marketing Summit is a meeting of experts in the field of technology marketing and inbound marketing who get together to discuss strategies, tools and best practices and learn how to use them to grow their businesses.

To learn more about this technology marketing story and the Summit, visit the attached link!

Added By:  Joshua Feinberg

Today, Dallas, Texas-based company Online Strategies, providing Online Transaction Processing solutions to businesses announced it would be releasing a new managed services marketing tool for program managers.  The product, as with many of Online Strategies’ other products, will be geared towards those that would benefit from a pre-paid program.  

The managed services marketing tool OLS.Host was created by industry experts and is a processing platform that allows program managers to process their own transactions smoothly.  Terry Richards, president of Online Services (OLS) says the product will help bridge a previous gap in pre-paid managed services marketing, which was inefficient collection of fees by program managers that often included dealing with the complexity of a third-party processor to handle important transactions.

Program management companies have often been under-represented because they are not like traditional sales agents.  Instead, they are subject to a lot of regulations and rules put in place by the banks for which they work, which don’t often square with their own philosophies and strategies.  This new managed services marketing tool will be important to helping them do their job more efficiently and provide more specialized services to their clients.

For more information on this managed services marketing story, visit the attached link.  

Added By:  Joshua Feinberg