Small Biz Tech Talk ™

Leading anti-spam and technology security company Engate Technology Company, Inc. recently appointed a new technology marketing leader, Tony Busa.  With 15 years of experience leading global teams in technology marketing, Tony Busa will be Vice President of Worldwide Marketing and Business Development for Engate.

A part of many successful marketing programs, Busa will be heading a team of people working on e-mail security and anti-botnet technologies.  One of his main focal points will be working with award-winning Engate MailSentinel, a product line designed for large enterprises, solution providers and hardware and software sellers.

Busa has a track record of helping companies of all sizes with technology marketing and building leading brands to make them more visible in the marketplace.  With Engate, he will work on worldwide marketing strategy that includes branding, product marketing, channel marketing, demand creation, business development, public relations and marketing communications.

For more information on this technology marketing story, visit the attached link.

Added By:  Joshua Feinberg

Managed services marketing firm Nimsoft, Inc., provider of IT performance and monitoring solutions stated it had continued to experience growth for the three months ending June 30, 2008.  The company has been growing its managed services marketing for a while now with increased subscription business and recurring revenue that grew 130 percent in the past year.

The company also enjoyed an 85 percent increase with 41 new enterprise and managed services customers. Thanks to great managed services marketing in the past year the company has more than 680 customers in 30 countries.  

Spokesperson for the company Gary Read, president and CEO stated that the reason for Nimsoft’s success is its progressive business model as well as its ability to custom-make monitoring solutions to suit the needs of clients.  The focus on its customers is also cited as a reason the company’s products and services continue to thrive.   

For more highlights on this managed services marketing story, visit the attached link.

Blogged By:  Computer Consulting Kit

In technology marketing news, Seattle-based network security company WatchGuard was recently named the global leader of unified threat management shipment growth in 2007.  It claimed a 190.2 percent growth rate last year and was also called the leader in shipments to Western Europe, where is enjoyed 196.4 percent growth.  

According to Eric Aarrestad, VP of technology marketing at WatchGuard, the fantastic growth can be attributed to attention paid to research and development as well as innovation and network management for clients.   

Clients of Watchguard have reported great reliability and performance for the price.  The company was established in 1996 and has consistently provided reliable, easy-to-manage firewall and VPN appliances to thousands of clients.  It’s known for its Firebox X integrated security solutions, which have led the industry in protection against viruses, worms, spyware, malware, e-mail spam, bots, etc.

For more information on this technology marketing story, follow the link!

Added By:  Joshua Feinberg

On Tuesday, Microsoft announced new managed services marketing opportunities and other resources for its valued partners at the Microsoft Worldwide Partner Conference.  Among the new features will be a new pricing and partner model for Microsoft Online Services, an important part of its managed services marketing and delivery system.

Microsoft has recently been again stressing the importance of its partners and is offering new tools to help drive opportunity and also profitability for its partners of all sizes and to help them deliver better services for their customers.

For more much more valuable information about Microsoft partner programs as well as its managed services marketing initiatives, visit the link to the full story!

Added By:  Joshua Feinberg

According to industry experts, the technology marketing budgets of IT vendors will increase globally by seven percent in 2008, which will mark the greatest annual increase in marketing spending in the past five years.  These figures also mean that the average technology marketing budget increase exceeds the revenue increase, so each dollar is becoming more expensive to get.

Because technology marketing is so complex, IT consultants are going to have to start making their strategies more complex and probably will end up spending more money on successful marketing campaigns in the next few years.

Across business sizes, technology marketing is typically an under-funded activity, but especially in the small business space.  According to expert research, companies that are currently getting more revenue and profits out of their marketing strategies are those spending more money than the average IT consultant.

For more information on this story and a full report on the new technology marketing trends, visit the attached link.

Added By:  Computer Consulting Kit