This new relationship will give Hackney’s customers the chance to use in-store digital signage advertising programs that include rich media ads as well as the DeliNET™ portal.  This program is geared towards the food services industry.  

Spokespeople for DPN say they are excited about this new partnership and look forward to helping them increase the impact of their advertising.  

To learn more about this managed services marketing initiative, visit the attached link.  

Added By:  Computer Consulting Kit

This is the second straight quarter that Research in Motion (RIM) has not met its expectations.  The problem is tied to development of four new phones.  Technology marketing of the new models made up $379.6 million in sales and marketing costs last quarter, which was twice the amount of last year’s sales and marketing costs.  Shares of the Canadian-based Research in Motion company at one point fell to $77.47 in extended trading after closing at $97.53 in the stock market.  

To learn more about how RIM is improving its technology marketing efforts and partnering up with other companies, visit the attached link.

Added By:  Computer Consulting Kit

This is the second straight quarter that Research in Motion (RIM) has not met its expectations.  The problem is tied to development of four new phones.  Technology marketing of the new models made up $379.6 million in sales and marketing costs last quarter, which was twice the amount of last year’s sales and marketing costs.  Shares of the Canadian-based Research in Motion company at one point fell to $77.47 in extended trading after closing at $97.53 in the stock market.  

To learn more about how RIM is improving its technology marketing efforts and partnering up with other companies, visit the attached link.

Added By:  Computer Consulting Kit

A product marketing manager for a technology company stated that knowing about customer history and preferences can really help improve a managed services marketing campaign, and CRM is helpful in this arena as it encourages loyalty and increases the credibility of your company.

Customizing products and creating easy methods for implementing solutions also helps businesses identify new leads and opportunities so they can increase their customer base and keep enough prospects, customers and clients in their sales funnel at all times.   

To learn more about managed services marketing and what other IT consultants and managers had to say about strategy, visit the attached link.

Added By:  Computer Consulting Kit

Participants included the following companies:  FLIR Systems; First Body Armor; Security Products International; Qwonn Cameras; Morovision Night Vision; Power Flare.

LEA also displayed its surveillance and security products and introduced some new options for its customers and clients.

To learn more about LEA and this Technology Marketing expo, please visit the attached link.

Blogged By:  Joshua Feinberg

A sales manager at the Irish-based firm Datapac, John Casey says that while IT budgets in many businesses are tight, he is still seeing great results from his managed services marketing efforts, growing in popularity among business owners.    

He adds that while some other areas of his business have slowed down due to tightening of budgets in a lot of customers, IT continues to be important.  IT departments have to deliver services to businesses, which means they need to outsource, particularly in the small business market, even if regular employee recruitment is frozen.  

Many other IT professionals sounded off about their managed services marketing efforts in Ireland.  To read their stories and more about managed services, visit the attached link!

Added By:  Joshua Feinberg

Momentum bought the division for a before-transaction price of $2.66 million.  Experts expect the acquisition will bring Momentum an extra $1.50 million per year thanks to its improved managed services marketing strategies.

Momentum has been around for 25 years and has experience in enterprise-level managed hoisting.  In the last year, the company added services for small and medium-sized businesses.  The company hopes that by adding to its range of services and its new managed services marketing strategies it will be able to continue to provide excellent services to customers who will also receive expanded benefits.

For more information on this managed services marketing story, visit the attached link!

Submitted By:  Joshua Feinberg

His presentation will be called “Managing the Bottom of the Funnel” and will revolve around technology marketing issues related to customer retention and Mathematical Marketing tools that can be used to increase revenue from companies’ current customers and clients.

Mathematical Marketing is a technology marketing concept that describes the process of marketing to existing customers based on a scientific analysis of their past behavior and how it informs future purchases.  Techniques involved in this process are predictive analytics, behavioral targeting and tracking, multivariate testing and a variety of other types of question-based analysis.  

According to Klein, many business owners miss this important technology marketing concept and fail to market to existing customers alongside prospects.

The Inbound Marketing Summit is a meeting of experts in the field of technology marketing and inbound marketing who get together to discuss strategies, tools and best practices and learn how to use them to grow their businesses.

To learn more about this technology marketing story and the Summit, visit the attached link!

Added By:  Joshua Feinberg

The managed services marketing tool OLS.Host was created by industry experts and is a processing platform that allows program managers to process their own transactions smoothly.  Terry Richards, president of Online Services (OLS) says the product will help bridge a previous gap in pre-paid managed services marketing, which was inefficient collection of fees by program managers that often included dealing with the complexity of a third-party processor to handle important transactions.

Program management companies have often been under-represented because they are not like traditional sales agents.  Instead, they are subject to a lot of regulations and rules put in place by the banks for which they work, which don’t often square with their own philosophies and strategies.  This new managed services marketing tool will be important to helping them do their job more efficiently and provide more specialized services to their clients.

For more information on this managed services marketing story, visit the attached link.  

Added By:  Joshua Feinberg

A part of many successful marketing programs, Busa will be heading a team of people working on e-mail security and anti-botnet technologies.  One of his main focal points will be working with award-winning Engate MailSentinel, a product line designed for large enterprises, solution providers and hardware and software sellers.

Busa has a track record of helping companies of all sizes with technology marketing and building leading brands to make them more visible in the marketplace.  With Engate, he will work on worldwide marketing strategy that includes branding, product marketing, channel marketing, demand creation, business development, public relations and marketing communications.

For more information on this technology marketing story, visit the attached link.

Added By:  Joshua Feinberg