Marketing Results, Inc. (MRI) and eBet, an Australian gaming systems firm announced on August 26th that they would be combining forces to distribute the Advanced Intelligence Marketing (AIM) technology marketing system that includes CRM, campaign management, analysis and player development applications.  

The blend of technology marketing experience of the two companies are expected to help casino marketers develop strategies that will help them create more personalized communications and compete in the industry.  This new relationship between MRI and eBet is expected to help casinos in Australia to keep up with leading businesses in Las Vegas.

The AIM technology marketing tool is designed for casino databases and helps analyze data about player behaviors so it can be used to create better marketing strategies.  This new partnership will expand AIM’s presence in Australia and provide casinos with new marketing and analysis tools.

For more about this technology marketing news, visit the attached link.

Added By:  Joshua Feinberg