According to industry experts, the technology marketing budgets of IT vendors will increase globally by seven percent in 2008, which will mark the greatest annual increase in marketing spending in the past five years.  These figures also mean that the average technology marketing budget increase exceeds the revenue increase, so each dollar is becoming more expensive to get.

Because technology marketing is so complex, IT consultants are going to have to start making their strategies more complex and probably will end up spending more money on successful marketing campaigns in the next few years.

Across business sizes, technology marketing is typically an under-funded activity, but especially in the small business space.  According to expert research, companies that are currently getting more revenue and profits out of their marketing strategies are those spending more money than the average IT consultant.

For more information on this story and a full report on the new technology marketing trends, visit the attached link.

Added By:  Computer Consulting Kit