Massachusetts-based provider of market intelligence, advisory services and other resources for the IT world IDC announced recently it would be releasing new 2008 guidelines for managing technology marketing and sales costs.  “IDC’s Worldwide Sales, Marketing and Market Intelligence Taxonomy 2008:  Guidelines for Cost Control and Resource Allocations” is available as a report to all IDC clients free of charge. 

Many experts feel that the slowing economy is going to cause IT professionals to have to curb technology marketing and sales costs.  IDC stresses that the best idea is for these companies to figure out how to more efficiently allocate resources. 

The new guide helps with resource planning, budgeting and cost control and can act as a resource for sales, technology marketing and finance executives that want to improve their fiscal management strategies.  The 2008 version of this regular publication is completely revised and expanded and has new definitions and tools based on market research over the past six years by IDC in collaboration with other IT industry leaders.

For more information on this technology marketing story, visit the attached link. 

Added By:  Joshua Feinberg