Testimonials are excellent IT marketing resources to help advance your consulting business.  

Give Yourself Credibility!

If you want to be believed and seen by prospects, you need to have believable, credible testimonials.  This means they need to be clearly REAL, marked by a client or customer’s first name, last name, job title, company name and MINIMALLY, a city and state to verify location.  These characteristics of testimonials show prospects that you are serious.

When you have real testimonials, people will be more likely to believe that you are offering good services.  Prospects (and anyone really) will believe third parties without a financial stake in your company more than they will believe your own IT marketing shtick.  

Qualities of Good Testimonials

You want benefits-focused testimonials placed on clients’ letterhead that talk about how your company has helped them.  You want to use very pointed examples that speak to return on investment, your reliability, dependability and what kind of response time you have.  You also want to show that you are there for emergencies, understand business needs and work well within a budget and with a concrete deadline.

How Do You Get IT Marketing Testimonials?

1.    Interview clients and help them with certain questions that take them exactly where you want to go.

2.    Draft suggested testimonials and email them, ask them to review them and approve.  Have clients put the finished product on their letterhead and send it along.     

3.    Take clients out to lunch or breakfast and conduct interviews.  Take notes and go back to your office to type up testimonials, email them and ask for a review to make sure the finished product reflects the conversation you had.  If clients are happy with the testimonials, they can put them on their letterhead and sign them so you can file it away for IT marketing purposes.  

The main idea is to make the process of giving you testimonials easy for clients so they will be very likely to give you what you need to boost your business.

Submitted By:  Joshua Feinberg