You need to look at your current customers and figure out which will need IT audits.  You can judge this based on the number of PCs they have.  Usually businesses with more than five systems are great candidates for IT audits.  

Look at UPSs, data line protection, real surge protectors, the right number of antivirus software licenses, active and valid subscription for the licenses, etc.  You will need to figure out whether these people are dealing with updated software and hardware.  What are they doing with firewalls, network adjust translations and others that are protecting them?

Customers Need to Be Motivated

If you want to create a need for IT audits …

Talk to customers when they are in your store.

Conduct a telemarketing campaign.

Add an IT audits flyer to your invoices.

Do a single mailing – postcard, letter or brochure.  

Current Events and IT Audits

You need to take advantage of current events.  Viruses, power outages and other issues in the news can help you communicate your message.  You need to create urgency for IT audits.  

You need to create the idea that your IT audits are discounted and put deadlines on responses to offers for them.  You can say IT audits are regularly $350, for example and then offer then through a certain date for $199, limited to the first 25 respondents.

Added By:  Joshua Feinberg