Personal referrals are your ticket to great prospects with IT marketing.  Typically, these types of referrals will be pre-sold – they already trust you.  Trust is really important and is one of the major goals of any IT marketing campaign.  But how do you get more personal referrals?

Trust and IT Marketing

An IT consultant is a trusted professional, not unlike a good internist, attorney or accountant.  Some people go to the Yellow Pages for any of those things, but mostly they will put a lot of faith in personal word-of-mouth referrals when looking for this type of professional. 

Are You Well Known?

If you want to get to the decision makers that will hire you and target them with your IT marketing campaign, you need to increase your profile within the community.

One way to do this is through networking.  Networking is a huge IT marketing strategy and one that can really mean the success or failure of any computer consulting firm.  With this type of IT marketing campaign, as with others, relationships are key, and these relationships are about trust.  

Use IT Marketing to Get More Recommendations

How can you get more personal recommendations?  The answer is – know more people.  This means you have to join organizations and attend events regularly as part of your IT marketing strategy.  You don’t need to go to every single breakfast and after-hours function, but you do need to be active.  The more active you are, the more people you will get to know.  And you will get better at noticing the types of people that will lead you to the best opportunities.   

The Main Idea with IT Marketing

Personal referrals – and those you get through IT marketing activities related to organizations – are key to the success of your computer consulting business and will help get you noticed as a trustworthy professional within your community.

Blogged By:  Computer Consulting 101 Professional Kit