Elevator pitches are meant to be quick IT marketing strategies you can use on a daily basis.  Say something fast and memorable when the time is right to talk about your business.  

How do you make your IT marketing elevator pitch memorable?

What is an Elevator Pitch?

An elevator pitch is something you say about your business to appropriate listeners.  The deal is, you should think about the following scenario:  you get in an elevator on the 20th floor and are with a man or woman that is well-dressed and looks like an executive that might make a good customer.  You are leaving the same cocktail party, and he/she looks down at your name tag and acknowledges you and asks how you are doing and asks what you do.    

This is your opportunity to tell a person a little bit about yourself.  You can now pull out your IT marketing elevator pitch and say something about your business.

Examples of Elevator Pitches

“I own a company that repairs, builds and upgrades computers.”

“I’m John Doe with ABC Computer Consulting and we make it our business to help small and mid-sized businesses learn how to get great benefits out of their computers, the Internet and networking productivity.”

If the person you are with is having problems with computers, he/she may very well ask for your card, and you’ve just produced a very positive IT marketing outcome with little effort.  

It’s All about Benefits

Any part of your IT marketing strategy needs to stress benefits.  You should be talking about providing business services and network consulting.  If you can spend some time talking about the types of problems you help people solve, you can probably capture even more attention.  A call to action at the end of this IT marketing tactic is also wise; ask them for an appointment for a consultation if they are interested.

Added By:  Computer Consulting 101 Professional Kit