Your sweet spot small business clients are probably just starting to get an idea of the meaning of IT certifications.  Most will not know enough about IT to pay for the different levels.  

The Meaning of IT Certifications to Clients

If you send someone to a client that has an MCP or CNA or entry-level certification one week and then send a more advanced MCSE or senior level person, your clients probably won’t know the difference. Most clients won’t know what IT certifications are, and they won’t want to pay high hourly billing rates for senior levels.  The main point is, most sweet spot small businesses don’t care about IT certifications.  Most of the projects you will work on will not be technical enough to warrant a high-level technician and those that are can be subcontracted out.

What About the Technology Curve?

Sweet spot small businesses are typically behind the curve with technology.  You really don’t need incredibly current IT certifications to deal with your clients.

The Main Idea About IT Certifications

Small businesses are pretty far behind when it comes to technology.  Basic, advanced-beginner and intermediate-level technical skills are the only IT certifications you will need to serve most of your sweet spot clients.

Submitted By:  Computer Consulting Kit