Recently Chinese-based computer business Lenovo decided that due to an excellent 2006/2007 fiscal year performance, it would be focusing on new ideas for computer resellers.  In Beijing at Lenovo’s first business partner conference, David Miller, senior vice president and Asia-Pacific president stated that catering to the needs of the computer reseller channel will be important to the company’s success in the future.  

The company’s fiscal year ended March 31, 2007 and saw a revenue growth of 10 percent over the previous year.  Its earnings before interest, depreciation, etc. grew 9 percent.  Miller said the company cannot continue to do well if its sales model does not include computer resellers, because these people represent an extension of the company.  

Lenovo announced its plans to improve its Asia-Pacific computer resellers channel at the conference.  The initiative will focus on growing the network and on offering computer resellers better support.  The program will include added infrastructure support and more close work with business partners.  

Lenovo enjoys relationships with more than 5,000 partners.  These new computer reseller programs, according to Miller will help work with the SMB market and other growing markets.  

Lenovo is also making plans to start a direct sales model in Japan and Australia and possibly also in the Asia-Pacific region.   This new computer resellers program announcement comes at the same time as competitor Dell’s decision to move away from its direct sales model.

Blogged By:  Joshua Feinberg