You can help your overall IT marketing package by compiling strong testimonials from clients.  Creating an easy process by which existing clients can create testimonials for you will help you reap the benefits by giving you a selling point for your business.

IT Marketing Testimonials and the Credibility Factor

Believable, credible testimonials have to be completely real.  Testimonials have to include a first name, last name, job title, company name and a city and state at the very least.  Having this information included in testimonials shows professionalism to prospects.  

Testimonials provide an invaluable resource because people are more likely to believe what actual clients of yours say about your services than they are to believe what you have to say about your business.  People have faith in other people without a direct interest in your company when it comes to IT marketing materials.   

What Should Testimonials Have?

Testimonials should outline benefits and be written on your clients’ letterhead.  They should discuss the nature of the long-term relationship you’ve had with the client.  Testimonials should cite examples about how you have helped them get returns on their investments, your response time, reliability, emergency response time and your understanding of business needs and ability to work within their respective budgets.
 
IT Marketing and How to Get Testimonials

1.    Interview clients and guide them with specific questions.

2.    Draft pre-made testimonials for clients and email them to clients for review and any editing.  Then they can easily put it on their own letterhead and sign them.  

3.    Compile a list of five or six bullet points for clients to talk about in testimonials.  Put it in the form of a survey for easy use.

4.    Interview clients over breakfast and jot down some notes.  Type up the notes into the form of testimonials and then email your draft to the clients for review.  If they approve your rendition, you can have them put the testimonials on letterhead and sign for your files.  

Making the process of creating testimonials easy for your clients will give you the strongest IT marketing materials and gain trust from prospects to increase sales.

Added By:  Computer Consulting 101