In order to conduct a successful IT marketing strategy you need to identify the decision maker.  Define as well as you can who the decision maker is and further your business.  

If you are targeting a specific industry, the decision maker will be easier to find because you will have access to trade groups, lists you need to obtain and conferences you need to attend.  

The big IT marketing question is, what is the role, job title and kind of person you are targeting as the decision maker?

The Two Most Likely People to Contact with IT Marketing

A majority of small businesses will have two main types of contact people.  The first type is the person that signs the checks, purchase orders and the contracts or purchase authorizations.  This person will be in charge of the profit and loss statement of the company and could be either the owner or a partner.

The second contact person is the internal guru, which is the person everyone goes to with computer problems even though handling computer problems are not his/her whole job.  Typically this contact has another job, such as office manager or administrative assistant.

Ask Questions to Further Your IT Marketing

If you’re not sure who the decision maker is when contacting a company, just ask questions about people’s function within a company.  Who is the person that makes the financial decisions and major IT-related purchases?  Who is the person that everyone calls when the laser printer breaks or something goes wrong with the Internet connection?  If you ask plenty of questions, you will start to get closer to finding your contact person for IT marketing.

Added By:  Computer Consulting Kit