Hewlett-Packard is preparing to start a national ad campaign that will feature the work of value added resellers in the small business community.  The campaign will start on January 16 and feature ads in the Wall Street Journal.  It will focus on products within the HP Personal Systems Group, including workstations, notebooks, desktops and other products.  The theme will be personalized computers for businesses and ways that value added resellers can help create this type of environment for small businesses.

The main line of the advertisement will be “What can be more direct than face to face?”  HP hopes that the ad will prompt prospective clients to contact value added resellers within their communities to help them with IT needs.  The intention of the new advertising campaign is to stress the importance of face-to-face service of value added resellers versus buying products over the phone.  This concept targets rival Dell with its phone-based sales and customer support and service tendencies.

Value added resellers are excited about the new campaign because it acknowledges their support of HP over the years and honors a healthy relationship between solution providers and the computer company.

HP will increase the visibility of the ad campaign in February by posting ads in local business publications across the United States.  The ad campaign will eventually feature specific value added resellers with contact information.  

Added By:  Computer Consulting 101 Professional Kit