IT marketing is helped once you get client referrals.  But how do you get these?  Volunteer your time with a  well-respected, worthy charity and ask for referrals to expand your IT marketing reach.

Once you have established some clients, IT marketing will get easier.  The following steps will help get you to a point where IT marketing becomes a much simpler task:

1.    Pick a startup date;

2.    Print business cards;

3.    Tell everyone you know about your business;

4.    Get some reference accounts;

5.    Get referrals.

IT Marketing:  Volunteering with a Catch

If you do a volunteer job with an organization you like and a definitive end-date, you should be able to get referrals that will help with your IT marketing.  Your offer should resemble the following concept:

“I’m going to do a great job helping you upgrade your PC and website, but I would like something from you in return.  At the end of the half day, I’d love a reference letter from you and your assurance that you will take phone calls every once in a while from prospective clients and act as a reference.  I’d also like to be introduced to people that are involved in your organization and could provide leads for me.”  This means you should be asking for people that own their own businesses or manage their own businesses and use computers regularly.

Directors of organizations like that will be in a great position to know which board members are complaining about computer problems or don’t know how to use files they are emailed or are complaining about viruses.

Volunteering can get testimonials and references to help advance your IT marketing campaign and your business.

Blogged By:  Joshua Feinberg