IT audits are a smart idea, particularly for business with just a few PCs that probably don’t have the right licenses and protection.  You need to jump on this type of customer and make an offer that will get them to say, “Yes” to IT audits.

Look at your current customers and decide which ones are good candidates for IT audits.  The number of PCs the customers have, generally more than five, put them in a good position for IT audits.

Check for UPSs, data line protection, real surge protectors and antivirus software licenses.  These customers should also have active and valid subscription for the licenses to keep antivirus and firewall protection current.  You want to figure out if everything is updated, what is being done with routers, firewalls, network adjust translations and other protective items.

Be Prepared to Motivate Customers

In order to increase the desire for IT audits talk to your customers while they are in the store.  You can also do an outbound telemarketing campaign, include a flyer with invoices or do a mailing of a letter, postcard or brochure.

Don’t forget to use current events when trying to sell IT audits.  If viruses, power outages or anything else is in the news, use these disasters to entice customers.  You need to show urgency when offering IT audits.

Give customers the impression that IT audits are discounted and give this discount a deadline.  If you discount from $350 to $199 and say you’re doing it because of high demand, limit it to the first 25 customers.

How you market your IT audits will determine whether you can get customers to agree to them.  Let customers know they are urgently needed and scarce.  

Blogged By:  Computer Consulting 101 Professional Kit