Business partnerships provide an opportunity to do test marketing.  This is an interesting side benefit that many new computer resellers don’t think about when they start exploring business partnerships.  

When you enter into a business partnership, you have a prime opportunity to test the water on a certain product or service before deciding to branch into it yourself. When a new product, operating system, platform, or niche opens up, if you create a business partnership with a company who is an early adopter, you get to witness, first hand, how profitable the venture is.  

Let’s say I want to add Sales Logics to my product and service line.  To become an authorized reseller or get a recognized designation, I have to invest 80 to 100 hours or more in getting training.  These classes will cost several thousands of dollars, probably upwards of $7,500.  

I could do all this on my own or I could figure out if Sales Logics is a good opportunity by securing a business partnership with someone who already does this work.  If I monitor this business partnership closely, I will learn the following information:

  • The return on investment the company is realizing
  • The specific IT issues presented
  • The associated business issues
  • The length and nature of the sales cycle
  • The amount of demand for the product
  • The type of clients demanding the product
With a business partnership you get access to all the information you need to make a decision.  And you don’t have to go through any painful trial and error or learning curve issues to figure out if the investment is worth it.

Bottom Line on Business Partnerships
Business partnerships are a low risk, low cost method for doing market research. With a strategic business partnership like this, you can easily figure out if you want to invest the time and money in a new venture, based on the demand among your client base and the type of prospects that you work with.  

In this article, you’ve been introduced to Business Partnerships. To learn more about how you can improve your knowledge about Business Partnerships, just click here now to get access to a free one-hour audio training program on 5 Easy Ways to Grow Your Computer Consulting Business.