Business case studies can be a useful addition to your marketing collateral.  There are many different types of business case studies so here is some useful information on what to include and when to include it.

When Should You Use a Business Case Study?
When you are selling to an IT manager then you might consider using a business case study.  If you do decide to go ahead, then the business case study should be as on-point as possible.  

A generic business case study that talks about some company a thousand miles away is not very useful.  Your business case studies need to address the benefits that people have received by working with you.  For instance, including a Microsoft case study is only useful if you are Microsoft.  

Elements of a Good Business Case Study

  • Provide a couple sentences of background information on what the company does
  • Identify how long they’ve been around, where they’re located, etc…
  • Identify the main decision-maker
  • Define what the problem was before you started with the client
  • Discuss how you fixed the problem
  • Define what the benefits were to the client

The points in your business case study need to be fully attributed to what you did.  You should also have the name and the address of the contact person in the case study,  This adds to the credibility.

Do You Have To Be a Great Writer To Put Together A Business Case Study?
No.  All you’re really doing when you prepare a business case study is sitting down with your client for five or ten minutes with a tape recorder and interviewing them.  You need to add in the details of what you did, but essentially you are using your client’s own words to form the basis of the business case study.

Bottom Line on Business Case Studies
Business case studies are a great addition to your marketing collateral.  Don’t use generic, prepared business case studies though.  These showcase none of the things that make you unique.  The best business case studies talk specifically about your work and your clients’ success.

In this article, you’ve been introduced to Business Case Studies. To learn more about how you can improve your knowledge about Business Case Studies, just click here now to get access to a free one-hour audio training program on 5 Easy Ways to Grow Your Computer Consulting Business.