Measuring Your Computer Consulting Marketing Success
Part of your computer consulting marketing plan should be to track and measure your strategies. You need to track your responses and how many of them turned into sales.
What types of inquiries resulted from your different marketing vehicles? For example, if you hold a seminar, track how many registrants came from your Chamber flyer, how many were from a small newspaper ad you had and how many were the result of outbound telemarketing you did yourself?
Measuring Your Computer Consulting Responses
1. Send respondents to a specific URL so you can see how many went to your Web site.
2. Ask clients where they heard of you when you talk to them on the phone.
3. Have clients call a specific phone number to make requests.
4. Use different response vehicles with each different marketing vehicle. As an example, if you send out postcards, offer a reduced price on an IT audit and a free seminar with your newspaper ad.
Real Numbers with Computer Consulting Marketing
As an example, you might mail out 1,000 postcards to 1,000 law offices in your area attached to an offer for a seminar, a free report or a free needs analysis. How many resulted in an inquiry?
You got almost a two percent response on inquiry (a fantastic response rate), at 1.7 percent and out of the 17 inquiries, one turned into a nicely-sized account and one turned into a one-shot deal. Your results for that mailing would be 17 inquiries of the 1,000 mailed that turned into $19,500 in the first year. Even if you have it printed and professionally-designed and copy-written with postage you made a $500-$700 investment that turned into a one-shot deal that mostly covered the cost of the mailing and one huge account that paid for the mailing … and then some!
The main idea is to put time and effort into tracking and measuring your computer consulting marketing results.
Added By: Joshua Feinberg
Computer Business Apple Files Patent for Virtual Shopping Center
Computer business Apple has come out with a lot of innovative products in the past few years, most notably its Time Machine application. But the company now seems to be thinking about going virtual.
Computer business experts got word of this potential move when the US Patent & Trademark Office published the fact that Apple recently filed a patent called “Enhancing Online Shopping Atmosphere. The outline suggested a 3-D retail space that would provide many of Apple’s many offerings, including books, music and electronics.
While some feel this is a sign that computer business Apple WILL go virtual, others are stating that this would not make sense given the company’s success with its retail stores offline and online. Many experts feel that a move to the virtual would have happened years ago when other companies such as IBM and Reuters went virtual.
The computer business’ patent outline also revealed an image depicting some segments of the virtual shop that showed all departments in separate areas, which does not seem consistent with Apple’s past reputation.
This is not computer business Apple’s first attempt to go virtual. eWorld provided Mac users with a way to perform many tasks, such as reading news and managing e-mail. However, the idea didn’t stick.
Added By: Computer Consulting Kit
ESP Solution Providers, Inc. Set to Release Financial Planning Software in the U.S.
Leading company Enterprise Solution Providers, Inc. (ESP) recently announced a new partnership. The leading solution providers in the financial services industry will team with Business Control Solutions Group plc , a consultancy services and operational control software firm.
This partnership will mean that ESP will offer the Business Control Solutions financial control software “BCS Integrity” to financial services organizations in the United States.
According to the solution providers, BCS Integrity helps with financial control and cost reduction because it manages and standardizes account processes. It has enhanced security features that will help keep accounts secure and can help with audits and month-end reporting. ESP is taking advantage of this opportunity to bring this much needed solution for the first time to the U.S.
Spokespeople for ESP Solution Providers state that this new partnership will help them gain a greater client base and provide more solutions to new clients. Because financial operations continue to get more complicated, this very secure solution is in high demand.
BCS Integrity was released in February of this year and is in the process of being sent to many different financial institutions.
For more information on this story about solution providers, see the attached link.
Submitted By: Joshua Feinberg
IT Certifications: Do You Really Need Them?
The truth is, most small business prospects, customers and clients in computer consulting will not understand the meaning of IT certifications or the difference between different levels of certification.
The Meaning of IT Certifications to Clients
If you introduce a prospect or client to someone that has an entry-level certification and then send someone in the next week that has an advanced certification like an MCSE, your client will most likely not appreciate the difference. Your clients also won’t want to pay really high rates for senior levels of IT certification.
In the eyes of most sweet spot small businesses, senior-level IT certifications won’t matter; most of their projects will not be incredibly technical, and those that are can typically be subcontracted to other specialists.
What Is the Technology Curve?
Sweet spot small businesses don’t usually keep up with the latest in technology, so you don’t have to keep up with cutting-edge IT certifications and skills.
Added By: Computer Consulting Kit
Computer Repair Business: Find Your Prospects
How do you find your sweet spot computer repair business prospects among your leads? The first sign is their annual sales. You need to look at businesses with at least a seven-figure annual sales volume with 10-25 employees. What are some other criteria to help you find clients for your computer repair business?
Computer Repair Business: Good and Bad Signs
Some industries are more focused on IT than others. There are good signs and bad signs when it comes to a business hiring you, and as you go along you will figure out whether a business is going to be up for spending $1,000-$2,000 for computer consulting services.
What is a good sign? If you go to meet with a prospect and find out the prospect is already working with another computer repair business in your community but is dissatisfied. If the prospect is dissatisfied and looking for someone else, that says that the company is willing to pay you or anyone else for sophisticated services.
What is a bad sign? If you go meet with a prospect and discover he/she is working with a moonlighter, friend or family member who helps out occasionally and gets paid in pizza or pats on the back. Any price you quote this type of lead is going to seem high when the alternative is free.
Sweet Spot Clients for Your Computer Repair Business Hang out Together
Sweet spot clients willing to spend $1,000-$2,000 per month on IT services will have relationships with trusted business advisors in the local community like accountants, attorneys and management consultants. They may even be working with other niched tech providers, which works to your advantage when it comes time for referrals.
When you can recognize favorable characteristics of prospects and clients for your computer repair business, you can find more prospects that can turn into great relationships.
Added By: Computer Consulting Kit
Solution Providers Get a Better Support System from Microsoft
Recently Microsoft announced it would be providing more assistance for small business solution providers in the form of new local business development managers. As the company has re-envisioned its partner programs, it seems to be responding to some past complaints from the small business sector about its support and the structure of its programs not always being small-business friendly.
IT consultants and other solution providers in the small business sector have expressed concern about Microsoft’s partner programs and about the fitness of Microsoft solutions to their unique business model, particularly in light of the new focus of the large company on its “Software as a Service” offerings. Microsoft says it will put 10 new local business development managers across the United States to help solution providers enhance their services to small businesses. The managers will assist with marketing support and demand generation and will also provide organized events for small business solution providers.
Mark Crall, president of the Charlotte Tech Care Team, a Microsoft Small Business Specialist located in North Carolina is excited about having some of his fears quelled. He thinks that this new initiative for solution providers shows that Microsoft is genuinely interested in the small business sector.
Added By: Computer Consulting 101 Professional Kit
An Example of IT Marketing
Have you ever received a very nice looking piece of junk mail or misdirected IT marketing collateral? Chances are the person that created it spent a lot of money (upwards of $1,000).
IT Marketing and Bad Positioning
In order to avoid positioning problems with IT marketing, here are some tips for avoiding some of the major problems with a lot of ads.
As an example, I received an IT marketing ad in the mail with a headline that said, “Computer Repair, I Come to You.” This particular benefit of making “house calls” is no longer really a benefit. Yes, if you are doing retail, it can be nice … but, with B2B, people just don’t haul their 25-node LANs into a shop for work, so having someone that will come to them is pretty much expected.
If you have a bad headline with IT marketing, you’ve just missed a chance to get someone’s attention that could be a potentially great client.
Why Not Mention Price?
The ad in question next said, “Computer Repair A+ and Microsoft Certified Professional, Repairs, Upgrades, One-on-One Lessons and Tutoring.” Again, none of this is unique in the computer business world. But, the most disturbing part of the ad was the part in big letters that mentioned price: “Don’t pay $40, $60 or $80 an hour for computer repair! Call us!” The price mentioned was $20 … which is really not even possible for anyone that wants to make any sort of a living in computer consulting (or be at all respected for the specialized services they provide).
The Big IT Marketing Mistakes
1. The IT marketing ad has no target. The company is trying to go after about 7 million businesses. The ad doesn’t even narrow its focus to the small business segment. And the company is basically promising it will do everything from pulling out stuck disks to repairing a $79 printer.
2. The company is advertising price. $20 is not a sustainable price for a computer consulting business. Even at 75% utilization rate (which is unlikely given this IT marketing campaign), the company will not make it.
3. The company is expressing nothing unique. If you want to be successful at an IT marketing plan, you have to think about what makes you unique and narrow your focus and specialization.
Added By: Computer Consulting 101 Professional Kit
Virtual IT News: ING Australia Moves up in the Ranks
ING Australia recently announced that it would be improving its virtual IT support and also appointing new senior positions to its customer systems business unit. This entity will bring together virtual IT, operations, e-business and customer service into one location.
This step marks the first in a two-year transformation program that will help it build a more stable and secure virtual IT department and e-business capacity. The new unit will be run by COO Fred Bertram, who will start his post on March 26. Previously, he was managing director of ANZ’s operations, technology and shared services divisions in India.
Virtual IT expert and CIO Greg Booker will lead the customer systems technology group and will be responsible for ING Australia’s IT delivery and transformation initiatives. Currently, Booker is the CIO at St. George Bank and has more than 20 years’ experience working with IT and in the virtual IT industry. He will begin on April 21.
Also appointed is Robert Liong, who will be the head of the e-business program. Formerly, he was head of strategy and business architecture as well as corporate channels at the company Westpac. His 16 years’ experience in strategy, transformation and various virtual IT-related business work will help him with this new challenge.
ING Australia was formed in 1994 and has headquarters in Sheffield as well as offices in London and Sydney. For more information on further appointments to this new virtual IT plan, please visit the attached link.
Blogged By: Joshua Feinberg
How to Start a Computer Consulting Business: A Franchise
When you are thinking about how to start a computer consulting business, how do you decide whether or not to buy a franchise? There are some strong pros and cons with franchises, and you need to carefully consider them.
Pros of How to Start a Computer Consulting Business as a Franchise
1. You get the perks of being part of a larger company.
2. You get a built-in peer support network.
3. You get a lot of tools and resources.
4. You get people to match problems.
The Cons of a Franchise
There is an opposite side of the coin too when it comes to deciding how to start your computer consulting business and starting it as a franchise. The biggest problem is that you have to make a pretty large capital investment in order to get going. You will also be giving up a percentage of your revenue or profit every month as a royalty to the franchiser. You will also have some restrictions on what you can and cannot do with your business.
Computer Consulting is about Time More than Money
When you are figuring out how to start a computer consulting business, you have to think about the fact that just starting a non-franchise business or any business at all is a lot more of a time investment than a capital investment. You might spend anywhere from three to six months (or even more!) developing your contact and prospect lists and getting enough projects in your sales funnel to get to a 50-60 percent utilization rate (20-24 billable hours weekly).
Revenue?
When you decide how to start a computer consulting business, even when you are going to all your local networking events, on sales calls and really active in the process of starting, you will have to wait probably up to six months before you start to see significant cash flow. If you want to get to a point where you can hire more staff members and sales people, the process might take years.
You need capital in order to pay your business expenses. Make sure to keep your overhead low so you don’t have unnecessary stress. Think carefully when you decide how to start a computer consulting business for yourself and consider whether or not a franchise is really the best option.
Blogged By: Joshua Feinberg
Maintenance Support Agreements: How to Get Sweet Spot Clients that Will Agree to Them
You need to know where to find sweet spot clients that will agree to maintenance support agreements. This means you need to find clients that will spend $1,000 or $2,000 per month on IT services.
Evaluate Each Client for Maintenance Support Agreements
Find out if each client is big enough to need a real server, a genuine firewall and backup solution and offsite or online backup. You also need to figure out if they need to focus on security, power protection and virus protection. Do they need a professional to give them on-going support for networks and LAN-WAN needs?
The sweet spot clients will need more than just volunteers or friends to handle their IT needs. They will need to be on maintenance support agreements that help them keep up their productivity and get them more sophisticated solutions.
Who is Able to Afford Maintenance Support Agreements?
When examining ideal clients, you will find small businesses that will have a budget that allows them to spend $1,000-$2,000 on IT support. This means you will be there a few half days per month and will respond to phone calls for emergencies and remote support.
What Does a Sweet Spot Client that Can Afford Your Maintenance Support Agreements Resemble?
This type of client will not need very generic support or support for a P2P network. They need to be big enough for downtime and data loss to be really expensive. They will need your maintenance support agreements for peace of mind.
Blogged By: Computer Consulting 101 Professional Kit
An IT Specialist Needs to Find a Niche
You need to find a niche if you want to be an IT specialist. How can you figure out this niche?
The Horizontal Niche
With a horizontal niche as an IT specialist, your ideal clients are not in the same industry (which is a vertical niche) but they have contacts in the same position. For example, you might discover most of your clients’ main contacts are office managers. The next step once you discover this is to take an informal survey and ask what their biggest IT problems are along with their biggest business problems and try to be a solution to these problems.
Asking these questions will help you retain these clients and also inform you of their biggest business and IT issues. You will then be able to create a great sales pitch as an IT specialist and find other clients just like the ones you have that are great. Look at magazines, mailing lists, organizations and conferences where you can find office managers.
An IT Specialist Should Know Things about Prospects
You need to know who your prospects are, what they read, which trade publications are out there and related to them (and which ezines), which newsletters they get, which local/regional conferences they might already be attending, which trade groups have local chapters they belong to, where they hang out, what they talk about and what they worry about.
Talk to your best clients if you want to be a real IT specialist!
You’ve probably already created personal relationships already. Take clients out to breakfast, lunch and tell them you want to be an IT specialist and ask questions so you know how to look for clients just like them.
Created By: Joshua Feinberg
Use IT Marketing Testimonials to Boost Your Business
Testimonials are excellent IT marketing resources to help advance your consulting business.
Give Yourself Credibility!
If you want to be believed and seen by prospects, you need to have believable, credible testimonials. This means they need to be clearly REAL, marked by a client or customer’s first name, last name, job title, company name and MINIMALLY, a city and state to verify location. These characteristics of testimonials show prospects that you are serious.
When you have real testimonials, people will be more likely to believe that you are offering good services. Prospects (and anyone really) will believe third parties without a financial stake in your company more than they will believe your own IT marketing shtick.
Qualities of Good Testimonials
You want benefits-focused testimonials placed on clients’ letterhead that talk about how your company has helped them. You want to use very pointed examples that speak to return on investment, your reliability, dependability and what kind of response time you have. You also want to show that you are there for emergencies, understand business needs and work well within a budget and with a concrete deadline.
How Do You Get IT Marketing Testimonials?
1. Interview clients and help them with certain questions that take them exactly where you want to go.
2. Draft suggested testimonials and email them, ask them to review them and approve. Have clients put the finished product on their letterhead and send it along.
3. Take clients out to lunch or breakfast and conduct interviews. Take notes and go back to your office to type up testimonials, email them and ask for a review to make sure the finished product reflects the conversation you had. If clients are happy with the testimonials, they can put them on their letterhead and sign them so you can file it away for IT marketing purposes.
The main idea is to make the process of giving you testimonials easy for clients so they will be very likely to give you what you need to boost your business.
Submitted By: Joshua Feinberg
Small Business Computer Consulting: Developments in CRM
Recent studies related to small business computer consulting stated that worldwide, the CRM industry is going to double in the next six years. Also, the adoption of this model will continue to rise.
The phenomenon of “CRM Market Fertility” measures the percent of companies that are using or planning to use CRM and has currently risen from 18 – 25% to 38%. On-demand CRM in particular is tied in with small businesses and those involved in small business computer consulting as new developments are making it possible now for small businesses to afford and implement new, sophisticated solutions.
Small business computer consulting professionals have noted that CRM needs for their clients have become much more sophisticated over the years. 87% or SMBs are deciding to choose on-demand CRM solutions as opposed to alternatives.
Those that work with enterprises primarily have been offering small businesses a very pared-down version of a CRM enterprise solution, which does not work to really solve the problems of these companies. Small business computer consulting professionals have noted that SMBs have been typically overlooked by larger CRM providers, and as a result many consultants and small businesses have had to create a customized in-house CRM solution to meet needs or else go back to spreadsheets and applications to manage their relationships.
For more information on how CRM is developing to work with small businesses and how small business computer consulting firms are helping to deliver a new solution, please visit the attached link.
Added By: Computer Consulting Kit
Should You Engage in Consulting Contracts with National Service Organizations?
The simple answer is, “NO.”
You will end up spending a great deal of money if you get involved in consulting contracts with national service organizations and a lot of time getting certified and learning necessary platforms and technologies.
The truth is, hardware repair is a commodity and a very low-margin business. And as hardware and software pieces are becoming more “disposable,” replaceable and repairable, it is getting to be more of a commodity and not a unique service. That is just one of the big reasons consulting contracts with national service organizations are a bad idea.
Replaceable Computers
An example is a $600 consumer-grade PC. Who will spend money to repair a $600 PC not under warranty? Or, similarly, who will spend money to repair an old $400 laser printer? Small businesses will probably not be willing to spend the money you are worth or the money for consulting contracts on these types of services.
There Are Low Labor Allowances for National Service Organizations Looking for Consulting Contracts
Because many national service organizations will be dealing with warranty repairs of pretty inexpensive hardware, they will probably not give up much money for the repair of a $1200 notebook. Big hardware vendors are also fairly cash strapped and on the verge of going out of business (unless they are Dell, HP or IBM).
Profit Margins and Repairs Under Consulting Contracts
What can you expect to make on a repair? The answer is probably not more than about $200 and possibly closer to $50. You’d do better finding small businesses in your area that need high-level professional services on an on-going basis.
Consulting Contracts with National Service Organizations Are Not Money Makers
When you act as a subcontractor for a national service provider, you can never run a profitable business. You can’t be in eight different offices each day or do what you want and just be in one or two rewarding places per day. You want to be able to bill out at $100 or $150 per hour and not just making $65 total to replace an entire system board, even if it takes hours.
Repairing and troubleshooting and providing consulting contracts for national service organizations is not rewarding work and will reduce you to a commodity. You can’t confuse this type of repair work with high-end consulting contracts.
Added By: Computer Consulting 101 Professional Kit
Computer Business: Plan Your Next Computer Purchase
According to Gregg Larson, CEO of Clareity Security, the computer business should brace itself for a lot of new purchases in the coming year. Many consulting clients are planning hardware replacements, most of them interested in the new Microsoft products.
Larson recently detailed some perks about computer business products and how computer consulting clients can plan technology purchases in the coming year. He particularly focuses on Vista.
According to Larson, Vista has a lot of great security features such as better Firewall Defender and a Malicious Software Removal feature. He also says that computer business Microsoft has designed the product so companies can better control software installations and prevent many from downloading pirated software. For those that have some technology expertise, the new computer business Vista has downloadable security templates that make computers more secure (though he advises against businesses installing this feature without the help of a responsible tech professional).
However, according to Larson, despite Vista’s new security options, these options don’t come straight out of the box. Computer business Microsoft does provide a great guide that can be downloaded from the Microsoft site (for details, see the attached article).
Larson also speaks about Windows Server 2008, a new operating system that can be installed for specific tasks and customized depending upon the needs of a particular company. This feature makes the product more efficient and also secure by getting rid of unwanted and unnecessary options right off the bat.
For more information on this computer business story and advice from Larson about important security issues facing many computer consulting clients and also computer consultants, visit the attached link to the full article.
Submitted By: Joshua Feinberg
As an IT Specialist, Narrow Your Focus
While you’re growing your business, you might think the concept of turning away clients is ridiculous. But when you are an IT specialist, you have to be selective and gear your marketing efforts towards a very targeted group of prospects.
For example, if you know that your best clients are accounting offices, you can do a search to determine how many small accounting offices are within an hour of your location. To find out this information, you can contact one of that industry’s top trade groups or work with a mailing list broker.
As an IT Specialist, Market to a Niche
When you market to a niche, you will have an easier time finding prospects that are qualified because you will know precisely in which trade publications to advertise. You shouldn’t waste time and money on generic ads in newspapers, on the radio or in the phone book. Because you are an IT specialist, you need to narrow your focus to your niche.
Once you have an expertise, you will be worth more to potential clients. Your marketing message will ring true with the person picking up the phone, looking at your long copy sales letter, postcard or the person that wants to attend your seminars.
You Can’t Speak to the Masses
You absolutely can’t find a message that will speak to everyone. If and when you do, you end up competing on price. You will be a commodity, and the prospects you attract will be the type to open up the phone book and call 30 companies looking for dirt-cheap prices.
Where Will Clients See You?
If there is a newsletter or magazine that prospects all read, you can put a targeted ad in it or write an article. You can also become active in an organization by volunteering or speaking at events for the group. Be sure to mention that your company offers fantastic IT solutions for that very industry in order to establish yourself as a trusted IT specialist.
What Else about Being a Specialist?
There are a lot of ways you can get into being an IT specialist, but the main way to do it is to find something you really enjoy doing that will make you enough money to be worth getting more clients within the industry. A targeted marketing plan works well for an IT specialist working in just about any arena, but you have to find a real niche.
Added By: Computer Consulting Kit
Technology Companies 3M and Himax Join Forces
Technology companies 3M and Himax Technologies, Inc. announced they would be joining together to provide LCOS mobile projectors. 3M is a leading company in optics technology and Himax is a leading solution provider for flat panel displays.
The technology companies will be offering a mobile projector with improved efficiency and image quality that also is affordable and works with many different types of mobile devices. 3M developed the LED projection engine that uses a single-panel color filter and Himax provided the LCOS display along with electronic components that help completely the package.
Vice President of 3M Display and Graphics stated that getting involved with projectors and mobile devices will help the company keep up with the wave of technology. The company is excited about working with other technology companies, most particularly Himax.
President and CEO of Himax, Jordan Wu stated that the relationship will help them with marketing to customers and providing better technologies. He expects the new projectors to be used in mobile phones, digital cameras and portable multimedia players.
The technology companies will showcase the new product in the Advanced Display Technologies Zone at the Consumer Electronics Show in Las Vegas from January 7 – 10, 2008.
For more information on these companies and the new product, visit the attached link.
Blogged By: Joshua Feinberg
Computer Contract Job Time Management Techniques
How can you do everything with your computer contract job schedule? You need time to devote to finding long-term computer consulting clients, but you will be already working 60, 70 or 80 hours a week.
A Time Study
With a computer contract job, you need to look at where you spend most of your time and determine if there are some things you are doing that you could delegate, automate or even eliminate altogether.
As an example, maybe you are sitting around building PCs and putting in motherboards and power supplies 10 hours per week, which is something you could delegate. If you are minding retail traffic in a retail computer store and you have someone else that can do that for a day per week, this is another good way to manage time.
Delegation is Key
You need to consider which computer contract job tasks you can delegate based on your staff. Then you can give yourself a free day to a day-and-a-half per week to work on cultivating business-to-business clients.
What Should You Do with Extra Time?
With free time earned through delegation of computer contract job duties, you can go to networking events, plan marketing strategies, go out on sales calls and make follow-up calls.
The Main Idea
If you are already working way too many hours, even with some computer contract job delegation and time management, you just need to find the time to get everything done. Look out for where you spend computer contract job time and see if you can delegate a few things to free up some time for important marketing and networking tasks.
Submitted By: Joshua Feinberg
Dell Buys UK-Based IT Consulting Firm
Dallas-based Dell, Inc. stated Friday that it will buy the UK-based IT consulting firm The Networked Storage Co. Network Storaged was created in 2002 and has 26 employees. While a spokesperson for Dell would not discuss the deal with the IT consulting firm or the company’s revenues, the company advises many of Europe’s top financial institutions and customers that need help with infrastructure maintenance and management.
At the same time as it decided to buy the IT consulting firm, Dell decided to work with retailer Tesco in order to sell XPS and Inspiron notebook and desktop systems in 500 stores based in the UK, Ireland, Poland, the Czech Republic and Slovakia.
Dell has joined forces with many IT consulting firms and also retail stores in recent months as it breaks away from its direct-to-business and direct-to-consumers via phone and the Internet. Dell’s agreements currently include selling computers in more than 10,000 stores throughout the world.
Added By: Computer Consulting Kit
IT Marketing: What’s So Great about Direct Mail Postcards?
There are many great things about using direct mail postcards as part of an IT marketing campaign, but one of the best benefits is that – because they are already “opened” piece of mail – you don’t have to worry about them getting tossed in the garbage unread.
Postcards are also less expensive than other types of direct mail and can save you IT marketing budget money.
Your IT Marketing Campaign Should Be Focused
You shouldn’t send the same exact message to a couple thousands random small businesses in your area and hope you will strike gold. You should instead target a very specific group. For example, if you have experience with accounting offices, create an IT marketing message that speaks directly to these. Make your expertise in a specific area very clear.
Relationship IT Marketing
Direct mail postcards help you with relationship marketing. Your goal with them is not to close a sale or agree to a huge project. Your goal is to generate a response and start up a relationship. You want people to raise their hands and say “Yes” to learning more about you. Once you have their attention, you can figure out how to cultivate the opportunity. The next step after this is to hold seminars with a group of interested people or offer a free report or needs analysis.
Time is Important with IT Marketing
You need to create a sense of urgency or you might find out that people take your postcards and file them away for indefinite periods of time and then don’t act on them. You need to get your targets to know, like and trust you, which means you need to get past the postcard and move onto getting one-on-one contact or one-to-group contact (IT marketing seminars) where they can see you in person and know what it is like to work with you.
Added By: Computer Consulting Kit